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When you think about a successful business, what comes to mind? A solid business model, innovative products, or perhaps a robust marketing strategy? While all these elements are critical, there’s another often-overlooked factor that plays a pivotal role in driving business success – organizational culture.
Organizational culture is like the DNA of a company. It’s an invisible yet powerful force that shapes behaviors, guides decision-making, and influences how we communicate. It’s the set of unwritten rules that everyone follows, not because they are enforced but because they are the norm.
In this episode, Adam J. Salgat and CFCC CEO Misty Janks sit down to discuss company culture and what businesses should keep in mind heading into 2023. They share some new statistics about who employees think is in charge of company culture, how culture has improved coming out of the pandemic, and provide concrete examples of how to enhance connection.